✅ We launched a mixed-media campaign using informative graphics and awareness videos to normalize conversations around male infertility.

 

✅ To add credibility and clarity, we organized a talk show with a well-known urologist, Dr. Chetan, where he addressed common myths, causes, and treatments related to male infertility. The talk show was shared across social media platforms and played a key role in educating and building trust among the audience.

 

✅ As the campaign’s highlight, we introduced India’s first sperm-shaped cycle—a creative, attention-grabbing awareness tool. This unique cycle moved through the streets of Surat, drawing people’s attention while distributing informative pamphlets with facts about male infertility, lifestyle factors, and a clear call to action.